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Ecommerce Systems

Cosmetics ecommerce website development

Cosmetics ecommerce for shade, finish, and replenishment — swatches and PDPs that still add to cart, not a lookbook with a dead shop.

Colour cosmetics live on shade, undertone, and dense media. Weblexia builds cosmetics ecommerce websites for makeup brands that need swatch systems, honest product data, and a storefront that stays fast when UGC and video arrive. Shopify is the usual DTC stack; WooCommerce when WordPress must own the catalog.

Prefer economics first? Jump to investment.

Typical engagement

  • Catalog model for shades and kits
  • Storefront templates through checkout
  • Shade and ingredient metafields or attributes
  • App or plugin review for quizzes and reviews
  • PDP performance budget
  • Written reply within two business days
  • Reviewed by a senior lead — not a qualifier
  • A clear decline if the fit is not mutual

01 — What we build

What this engagement covers

  1. 01

    Shade-led PDPs

    Swatches, finish, and undertone as product data — variant switching that does not reload the theme.

  2. 02

    Routine and kit merchandising

    Bundles and concern collections merchandisers control.

  3. 03

    Media with a budget

    Galleries and video deferred so first paint is not a hostage to UGC apps.

02 — What's included

In a typical statement of work

  • Catalog model for shades and kits
  • Storefront templates through checkout
  • Shade and ingredient metafields or attributes
  • App or plugin review for quizzes and reviews
  • PDP performance budget
  • Launch, redirects, and merchandiser notes

03 — Process

How the work actually runs

  1. 01

    Brand and catalog reality

    How you sell, who merchandises, and which platform actually fits — written before design polish. We will not start in Figma against an unchosen stack.

  2. 02

    Architecture

    Templates, content model, and commerce rules if there is a cart. Platform choice is part of this step, not a logo on the proposal cover.

  3. 03

    Design and build

    Figma where it earns its keep, then implementation on Shopify, WooCommerce, WordPress, or Webflow as scoped. Performance on the templates that take traffic is part of the same pass.

  4. 04

    Launch and handover

    Staging sign-off, redirects, analytics, and notes the team can operate. Go-live is a rehearsal.

05 — Why Weblexia

How we partner on this work

  • 01

    Category constraints first

    Jewellery, skincare, and furniture do not share a theme. We start with catalog, claims, and fulfilment — then pick the stack.

  • 02

    Platform as a decision

    Shopify, WooCommerce, WordPress, and Webflow are tools. We recommend one in writing. We will not implement three 'just in case'.

  • 03

    Operators can run it

    CMS fields, sections, and merchandising rules are built for the people who ship campaigns after we leave.

  • 04

    No invented prices

    Investment follows discovery. Published bands on the pricing hub orient the conversation; the statement of work follows the catalog and stack.

Partnership signal

What happens when you reach out

A senior lead reads your context before the first conversation — not a script, not a junior qualifier. If we are not the right fit, we say so plainly.

Qualified inquiries receive a written response within two business days — often with a proposed discovery shape, not a generic rate card.

06 — Capabilities

What we typically implement

  • Shade systems
  • Cosmetics PDPs
  • Routine bundles
  • Media pipelines
  • Shopify
  • WooCommerce
  • Figma

Investment

Productized economics

Published ranges and tiers orient the conversation — final statements of work reflect your stack, traffic, and risk profile after a short consultation.

Development investment bands

Starting ranges orient the conversation — final proposals follow discovery and risk mapping.

Shopify development

Starting from $2,500

Theme surgery, section systems, or scoped Hydrogen slices — priced after technical review.

Best for · Defined surfaces with clear acceptance criteria.

WooCommerce development

Starting from $3,500

Checkout-adjacent work, subscriptions, or ERP-touching flows — always risk-mapped first.

Best for · Stores where payments and fulfillment cannot tolerate ambiguity.

Next.js development

Starting from $5,000

App Router builds, APIs, edge-ready routes — milestone delivery with observability baked in.

Best for · Marketing sites, dashboards, and hybrid product surfaces.

09 — FAQs

Questions we are asked before a proposal

Shade finder quizzes?

Scoped as one product with a performance budget. Three quiz apps on one PDP is how cosmetics stores die.

Is this the same as Shopify for beauty brands?

If the stack is Shopify, that page is the tighter engagement. This page is cosmetics ecommerce as a category, including WooCommerce. One build.

Samples and GWP?

When checkout and inventory support them. We will not promise a gift-with-purchase flow your apps cannot honour.

Next step

Discuss your cosmetics ecommerce website with the team that ships it.

Share the catalog, the current site, or the outcome you need. A senior lead replies with a realistic path — discovery, a scoped build, or a clear decline if we are not the right fit.

Or write hello@weblexia.in · Full service map