Ecommerce Systems
Shopify for beauty brands
Beauty Shopify stores that sell shade, routine, and replenishment — without an app stack that slows every PDP.
Beauty catalogs are shade-heavy, claim-sensitive, and subscription-prone. Weblexia builds Shopify for cosmetics, skincare, and hair brands that need honest ingredient content, routine bundles, and a storefront marketing can merchandize without turning the PDP into a landing-page farm.
Prefer economics first? Jump to investment.
Typical engagement
- OS 2.0 architecture for beauty catalogs
- Shade, finish, and concern metafields
- Ingredient and how-to-use content model
- Bundle and routine merchandising sections
- PDP media budget (swatches, UGC, video)
- Written reply within two business days
- Reviewed by a senior lead — not a qualifier
- A clear decline if the fit is not mutual
01 — What we build
What this engagement covers
01
Shade and routine PDPs
Swatches, undertone notes, and routine pairing that stay in the theme — not five apps fighting for the same product card.
02
Ingredient and claim content
Metafields for ingredients, usage, and who the product is for, structured so legal and marketing can update copy without a theme deploy.
03
Replenishment paths
Subscription and refill UX only where the catalog supports it. We will not bolt a subscription app onto a one-time kit line and call it a system.
02 — What's included
In a typical statement of work
- OS 2.0 architecture for beauty catalogs
- Shade, finish, and concern metafields
- Ingredient and how-to-use content model
- Bundle and routine merchandising sections
- PDP media budget (swatches, UGC, video)
- Subscription and sample-app review
- Launch, redirects, and merchandiser handover
03 — Process
How the work actually runs
- 01
Catalog and operations
We map how you actually sell: variants, bundles, subscriptions, shipping rules, and who will merchandise the store after launch.
- 02
Storefront architecture
Templates, metafields, and collection logic are specified before theme polish. Apps are chosen against that model — not stacked because a competitor uses them.
- 03
Theme build
Online Store 2.0 sections, PDP performance, and editor training. Campaign modules are built so merchandisers can ship drops without a developer ticket.
- 04
Launch and handover
Staging sign-off, redirects, analytics, and a written operating note. Go-live is a rehearsal, not the first time the catalog is complete.
05 — Why Weblexia
How we partner on this work
01
Catalog-first, not theme-first
Industry Shopify work fails when a pretty theme is dropped on an unmodelled catalog. We start with variants, merchandising, and checkout constraints.
02
Merchandisers can operate it
Sections, metafields, and collection rules are built for the team that will run campaigns — not only for the screenshot at launch.
03
Apps treated as liabilities
Every app is a performance and ops cost. We keep what the category actually needs and document what we refuse to install.
04
Performance as acceptance
PDP weight, image pipelines, and third-party scripts are part of done. Fashion, beauty, and D2C traffic does not wait for a follow-up speed project.
Partnership signal
What happens when you reach out
A senior lead reads your context before the first conversation — not a script, not a junior qualifier. If we are not the right fit, we say so plainly.
Qualified inquiries receive a written response within two business days — often with a proposed discovery shape, not a generic rate card.
06 — Capabilities
What we typically implement
- Shade systems
- Routine merchandising
- Subscriptions
- Ingredient CMS
- Shopify
- Liquid
- Online Store 2.0
- Metafields
Investment
Productized economics
Published ranges and tiers orient the conversation — final statements of work reflect your stack, traffic, and risk profile after a short consultation.
Starting from — Shopify development
Published Shopify bands orient the conversation. Final statements of work follow a review of the theme, apps, and catalog.
Shopify development
Starting from $2,500
Theme surgery, section systems, or scoped Hydrogen slices — priced after technical review.
Best for · Defined surfaces with clear acceptance criteria.
09 — FAQs
Questions we are asked before a proposal
Can you build shade finders and quizzes?
Yes, when they are scoped as a product decision — theme logic, a maintained quiz, or a single app with a performance budget. We do not stack three quiz tools because each campaign team prefers a different one.
How do you handle ingredient and claim copy?
As structured content merchandisers and compliance can edit. The theme reads metafields. We do not hard-code claims into Liquid for a launch that will be rewritten in week two.
Do you set up subscriptions?
When the catalog and ops support replenishment. We review the subscription app against checkout, discounts, and customer portal behaviour. Recharge, Skio, or native selling plans are a commercial choice — not a default.
Beauty PDPs get heavy. What do you actually do?
Cap app scripts, compress swatch and gallery media, and keep below-the-fold content from blocking first paint. If UGC and video are required, they are lazy and measured — not dumped into the first screen.
Next step
Discuss your beauty Shopify store with the team that ships it.
Share the catalog, the current theme, or the outcome you need. A senior lead replies with a realistic path — discovery, a scoped Shopify build, or a clear decline if we are not the right fit.
Or write hello@weblexia.in · Full service map