Development & Engineering
WordPress theme development
A WordPress theme built as a system of templates — not a bloated multipurpose download.
We develop custom WordPress themes when a page builder is the wrong long-term cost, or when your design system needs first-class templates. The theme is documented so a future developer is not reverse-engineering shortcuts.
Prefer economics first? Jump to investment.
Typical engagement
- Theme architecture
- Template implementation
- Editor and block guidance
- Performance baseline
- Child-theme or update strategy
- Written reply within two business days
- Reviewed by a senior lead — not a qualifier
- A clear decline if the fit is not mutual
01 — What we build
What this engagement covers
01
Custom themes
From Figma or approved design: templates, parts, and global styles.
02
Block themes and hybrids
Gutenberg-native where it helps editors; classic PHP templates where the layout is fixed.
03
Theme rebuilds
Replace a locked parent theme or unused framework without losing your content.
02 — What's included
In a typical statement of work
- Theme architecture
- Template implementation
- Editor and block guidance
- Performance baseline
- Child-theme or update strategy
- Code handover
03 — Process
How the work actually runs
- 01
Discovery
Business goals, current stack, content ownership, and the constraints that actually decide the build.
- 02
Information architecture
Templates, navigation, and CMS or merchandising model before visual polish is treated as finished.
- 03
Build
Theme or platform implementation with integrations, editor training, and performance budgets on the critical templates.
- 04
Launch and handover
Staging sign-off, production cutover, documentation, and a defined support window after go-live.
05 — Why Weblexia
How we partner on this work
01
Senior delivery, not a handoff chain
A lead who can read the design file, the CMS, and the production constraints owns the work. You are not queued behind a sales layer and a junior build team.
02
Fidelity with maintainability
Pixel accuracy matters. So does what happens after launch — editors, merchandisers, and future campaigns should be able to work without breaking the system.
03
Performance treated as a requirement
Core Web Vitals, caching, and asset discipline are part of acceptance — not a follow-up project after the site looks finished.
04
Clear scope before engineering spend
We write assumptions, exclusions, and a definition of done. If we are not the right studio, we say so before you commit.
Partnership signal
What happens when you reach out
A senior lead reads your context before the first conversation — not a script, not a junior qualifier. If we are not the right fit, we say so plainly.
Qualified inquiries receive a written response within two business days — often with a proposed discovery shape, not a generic rate card.
06 — Capabilities
What we typically implement
- Block themes
- Classic themes
- ACF
- WooCommerce theme templates
- WordPress
- PHP
- Gutenberg
- ACF
Investment
Productized economics
Published ranges and tiers orient the conversation — final statements of work reflect your stack, traffic, and risk profile after a short consultation.
Starting from — scoped after discovery
- WordPress and redesign engagements are priced after we see the Figma file, the current stack, and who will edit the site. We do not publish a single starter fee because plugin debt, WooCommerce, and template count change the work.
- Consultation produces a written scope: deliverables, assumptions, and a timeline you can take to finance. See engagement models on the pricing hub.
09 — FAQs
Questions we are asked before a proposal
Is a custom theme better than Elementor?
It depends on who publishes. High-frequency marketing pages often need a builder. A stable brochure or publishing site often needs a theme. We recommend after we see the content model.
Will we lose the theme on WordPress updates?
No, if the theme is built correctly. We do not hack core or parent themes. Updates are part of the handover notes.
Next step
Discuss your WordPress theme with the team that ships it.
Share the Figma file, the current site, or the outcome you need. A senior lead replies with a realistic path — discovery, a scoped build, or a clear decline if we are not the right fit.
Or write hello@weblexia.in · Full service map