Context
Meridian’s marketing site lived in Elementor but every campaign needed a developer. We rebuilt the template library with tokenized styles, custom widgets where native ones failed, and a performance pass so Core Web Vitals survived real editorial traffic.
Engagement
- Timeline
- Audit 2 weeks · template system 8 weeks · editor training & launch 2 weeks
- Team shape
- Weblexia WordPress lead paired with Meridian brand studio; weekly template review.
- Engineering complexity
- Kept Elementor as the authoring layer — no forced Gutenberg rewrite — while cutting render-blocking assets.
Before / after
Before
Elementor bloat, unused widgets, and landing pages that failed mobile CLS after every campaign.
After
Governed Elementor library, global styles, and landing templates marketing can compose without breaking the system.
Outcomes
- Campaign velocity
- Landing pages ship same-day without a ticket
- LCP
- Field LCP under 2.2s on key landing templates
- Editor confidence
- Zero layout regressions across a quarter of launches
Capabilities
- Elementor widgets
- Design tokens
- Template governance
- Technical SEO
Stack
WordPress · Elementor · WooCommerce