Development & Engineering
WordPress for real estate
Real estate WordPress sites for developments and firms — listings as operations, not a theme demo with five properties.
Property sites fail when listings are dumped into a page builder. Weblexia builds WordPress for developers, brokerages, and agencies that need development stories, listing presentation, and inquiry paths that match how sales actually works — with a CMS marketing can update when inventory moves.
Prefer economics first? Jump to investment.
Typical engagement
- IA for developments, listings, and firm pages
- WordPress theme or governed builder
- Property or project CMS as scoped
- Listing-feed or IDX integration only when a vendor is in the plan
- Inquiry paths and analytics on high-intent templates
- Written reply within two business days
- Reviewed by a senior lead — not a qualifier
- A clear decline if the fit is not mutual
01 — What we build
What this engagement covers
01
Development and project sites
Amenity, availability, and gallery systems that stay truthful as a scheme sells through.
02
Listing presentation
Property templates fed by CMS or a contracted listing feed — not copy-pasted pages.
03
Inquiry and viewing paths
Forms and routing that match how the sales team qualifies, not a generic contact box.
02 — What's included
In a typical statement of work
- IA for developments, listings, and firm pages
- WordPress theme or governed builder
- Property or project CMS as scoped
- Listing-feed or IDX integration only when a vendor is in the plan
- Inquiry paths and analytics on high-intent templates
- Launch, redirects, and editor handover
03 — Process
How the work actually runs
- 01
Publishing and operations
Who edits the site, which pages actually convert, and which plugins or CRMs you intend to keep. WordPress scope is decided here — not after a theme is half built.
- 02
Information architecture
Templates, navigation, and a content model marketing can extend. Builder versus Gutenberg is a written choice, not a mix of three tools.
- 03
Theme and CMS build
Templates first, then content patterns, then integrations. Performance and editor training are part of the same pass.
- 04
Launch and handover
Staging sign-off, redirects, analytics, and notes on what is safe to edit. The CMS is not left as a surprise on go-live day.
05 — Why Weblexia
How we partner on this work
01
A CMS the team will still use
WordPress fails when editors inherit a theme they cannot touch. We design templates and fields around how you actually publish.
02
One implementation path
Gutenberg, Elementor, or a custom theme — specified. Mixing builders is how WordPress sites rot; we will not ship that as a convenience.
03
Plugins as architecture
Forms, CRM, booking, and SEO plugins are contracted against performance and support. We document what you are expected to keep.
04
Performance as acceptance
Core templates are measured. A marketing site that looks finished and loads in four seconds is not done.
Partnership signal
What happens when you reach out
A senior lead reads your context before the first conversation — not a script, not a junior qualifier. If we are not the right fit, we say so plainly.
Qualified inquiries receive a written response within two business days — often with a proposed discovery shape, not a generic rate card.
06 — Capabilities
What we typically implement
- Property CMS
- Development sites
- Listing presentation
- Inquiry UX
- WordPress
- PHP
- Gutenberg
- ACF
- Elementor
Investment
Productized economics
Published ranges and tiers orient the conversation — final statements of work reflect your stack, traffic, and risk profile after a short consultation.
Starting from — scoped after discovery
- WordPress and redesign engagements are priced after we see the Figma file, the current stack, and who will edit the site. We do not publish a single starter fee because plugin debt, WooCommerce, and template count change the work.
- Consultation produces a written scope: deliverables, assumptions, and a timeline you can take to finance. See engagement models on the pricing hub.
09 — FAQs
Questions we are asked before a proposal
Do you include MLS or IDX?
Only when you already have a listing vendor and a written integration. IDX is a product with its own constraints. We will not scrape portals or promise a live market feed from a theme.
Can this be a single development microsite?
Yes. A scheme site is a tighter template set than a brokerage. Scope says which. We do not treat a 40-unit launch like a 2,000-listing search portal.
Will agents be able to edit listings?
If that is the operating model, yes — with fields and permissions that keep the brand intact. If listings come from a feed, agents should not fight a second CMS.
Next step
Discuss your real estate WordPress site with the team that ships it.
Share the current site, the Figma file, or the outcome you need. A senior lead replies with a realistic path — discovery, a scoped WordPress build, or a clear decline if we are not the right fit.
Or write hello@weblexia.in · Full service map